You're making the world better. Does the world know?

Digital PR, content & lead gen for global science, technology & NGOs

MacroLingo writes globally impactful content, refines and presents your research, and makes you visible in AI search.

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Trusted by research and technology leaders across Japan, Asia and beyond.

Photo: your team / research in the field

Content, editing & PR partner to

sansan

IDG

AP‑PLAT

MORGENROT

Asahi Kasei

xCura

For science & technology

Expert writing that earns attention

Native-English specialists turn complex research and products into clear content that reads well, ranks, and gets cited.

Copywriting & content marketing

Native-English copywriting for websites, case studies, articles, sales materials, thought leadership and corporate communications.

Copywriting & content marketing

AI Search Optimization

Content, entity and site reform to increase your visibility and citations across AI search and traditional search.

AI search optimization services

Editing & proofreading

Certified editing for your research, reports, policy briefs, websites, case studies and marketing materials.

Editing & proofreading services

NGO & nonprofit communications

Turn research and project data into content people can use

Case studies, websites, donor communications, editing, AI search and localization for global audiences.

Explore NGO services Discuss a project

Photo: field program, global development Nonprofit & UN experience

Words from our clients

Trusted where the words really matter

Adam and MacroLingo have supported Sansan's global expansion for several years, from defining the English in our product UI to marketing and PR, all focused on delivering real value to customers. They build knowledge of the industry and work closely with our team to choose the right words for the right context.

Edward SenjuRegional CEO, Sansan Global Pte. Ltd.

They've supported us with extensive language and PR skills that can't be achieved by auto-translation, with accurate understanding of our intentions and the right technical wording for our marketing text.

Naoyuki MasudaCOO, Morgenrot Inc.

MacroLingo greatly increased the readability and impact of the CCPI website text. That's essential because policy-makers and media read this influential report.

Jan BurckSenior Adviser, Climate Change Performance Index

Photo: Adam Goulston, MacroLingo

Experts only, working for you

Specialists, not a content mill

Subject specialists for complex, technical content
Certified editing for research and international organizations
Experienced translators and copywriters for global markets

MacroLingo is led by Adam Goulston, PsyD, MBA, ELS, an American translator, editor and content strategist based in Osaka.

Frequently asked questions

Clear answers before we start

What kind of writing do you do?

Case studies, website copy, articles, thought leadership, sales and marketing materials, corporate communications, landing pages, and research-based public content. We also edit research, reports, policy briefs and donor impact studies.

Do you do non-English copywriting?

Yes. We work across languages and localize content for global audiences, keeping the right technical terms and tone for each market.

How does payment work?

We scope each project up front and agree clear milestones, so you know the cost and deliverables before work begins.

What are your qualifications?

Certified editors (ELS), advanced-degree subject specialists, and experienced translators and copywriters across science, technology and nonprofit fields.

Do you do web design?

We do homepage reform and localization. We generally don't create new sites from scratch. Contact us and tell us specifically what you're looking for.

Aren't you a translation company?

Translation is one of our skills, but our focus is original content, copywriting, editing and PR that stands on its own in English.

How do NGOs fit into your work?

We turn research and project data into case studies, donor communications and public content, with localization and AI-search visibility for global audiences.

Aren't you in Japan?

We're based in Osaka and work with clients worldwide, across time zones, in English and beyond.

Latest insights

Writing that wins attention and funding

Case studies & reports

Which NGO case study should you write? 7 types, uses and examples

Your NGO does not need one case study format. It needs seven, each built for a different reader.

Case studies & reports

How much does professional NGO case study writing cost?

A strong success story can move a program officer, a major donor, or a reporter faster than a report.

Content

How to structure an NGO annual report: a practical guide

An annual report should explain what changed, how you know, and how you used your resources.

You're making the world better. Let's make sure the world knows.

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